Episode 48: Paula Farina (Farina's)

Meet Paula Farina! She's a co-owner (with her two brothers Anthony and Mike shown in the picture) of Farina's, a bicycle and power equipment store here in Watertown. We talk about how the shop is celebrating its 50th anniversary, so we dig into the shop's journey from being opened by her Italian immigrant parents, the many trends over the years from BMX to e-bikes, the work put in to become one of the top bike shops in the country, how pairing power equipment with bikes makes sense, the changes they've seen in Watertown in 50 years, and more.

(Click here to listen on streaming apps)

Find out more about Farina's at farinas.com

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Thanks to podcast promotional partner the Watertown Business Coalition, a nonprofit organization focused on connecting local businesses and strengthening our community. Check them out at https://watertownbusinesscoalition.com/.

This program is supported in part by a grant from the Watertown Cultural Council, a local agency which is supported by the Mass Cultural Council, a state agency.